Attention-Capturing Marketing Tool That Builds Brand Awareness

InfographicsAccording to the 3M Corporation we process images 60,000 times faster than text. As described in one of my related articles, Attract Attention to Your Business 60,000 Times Faster, “Words are processed by our short-term memory. Images, on the other hand, go directly into long-term memory where they are indelibly etched….” (a quote from Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development).

Engage Your Readers Quickly and Clearly

Infographics are one of the most efficient ways to market your business and create brand awareness in the minds and lives of your readers. Infographics combine the best of design, text, and images in order to present essential information quickly and clearly. They are a visually engaging communication medium that communicate to your potential buyers in a visual format that engage and produce action!

Market With Infographics Because They:

  1. Are Visually Compelling.
    Ninety percent of information transmitted to the brains of your readers is visual. With infographics you can attract and hold your visitors with the use of bright colors, compelling imagery, facts, figures, and statistics.
  2. Can Easily be Scanned and Viewed.
    The optic nerve can quickly scan an infographic and grab an overall summary of the website content, article, blog post, or social media entry. Your written content that follows the infographic is still crucial to landing the sale, but with the infographic you have increased your conversion rates exponentially.
  3. Can Go Viral.
    Designed correctly, infographics can be so appealing that the sharing of them will go viral. This visual method is less stressful for readers than text and can quickly spread in the social media. The viral nature of the infographic can literally make people link to your site.
  4. Make Sharing Easy and Escalate Traffic.
    A great way to provide easy sharing for your readers is to use embedded code on your blog or website. Hubspot makes this easy for you, the marketer. Go here to Hubspot and let the professionals walk you through, for Free. Attention-pulling and linked infographics will greatly improve traffic to your website and blog.
  5. Benefit Search Engine Optimization.
    The search engines will index your website higher due to the viral nature of the infographic medium, which makes people click and link to your site.
  6. Reveal That You are a Professional Marketer.
    It does take research and time to create an infographic; however, this will reveal your knowledge and skill as an expert on your subject and niche.

Tools for Creating and Designing Infographics

To create the above infographic, I used the following design tools:

Infographics are the attention-capturing marketing tool that builds brand awareness. Be sure that you are using this essential marketing tool to indelibly etch your business brand in readers’ minds!

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