Engage Potential Buyers and Turn Content Into Life-Time Sales

ContentAcquiring and retaining potential customers is an essential step in building a successful online business. There are more distractions than ever in today’s digital battle for winning the reader’s time and leading him/her to purchase. Whether it is the subject line title in an email, the title of an article, blog, the content, or the product’s brand, you only have a few seconds to secure a reader’s attention.

There are two initial steps that are imperative to convince and engage a potential customer and subscriber: the Headline and the Content. Following are some guidelines for writing your headlines and content:

Headlines1. The Headline

** Use persuasive trigger words in your headline/title, for example: How, Why, What, and When.

** The headline needs to use some or all of the following strategies: be specific, simple, direct, give a sense of urgency, give something the reader wants, and be unique (no boring terms or over-used clichés).

** When giving an incentive to the reader, make sure that it is something valuable and usable like free tutorials, free training videos, free product, free advertising, etc.

** Be positive, rational, honest and reduce the hype. When creating your headline/title, don’t promise excessive money amounts or things that you can not deliver.

** Capitalize the first word and all proper nouns; however do Not fully capitalize all words. Any fully capitalized words should be limited to only one or two. If you use abbreviations or acronyms, explain their meaning in parentheses; otherwise do not use them unless they are commonly known.

** The headline is the “First” impression to your website, article, email subject line, blog, or video. Use active/present-tense verbs, adjectives, and keywords that will entice your visitors instead of pushing them away.

Resources for Your Headline Writing: Keyword Tool, WordStream Free Keyword Tool, WordStream Paid Keyword Tool, Keyword Discovery, and Semrush.

Content Marketing and Website Design2. Content

Once your potential customers are engaged by your headline/title, then you must continue to Keep and Retain them with your content. The following tips will help you in doing this.

Several essential avenues of presentation are available through a variety of formats: articles, ezines, newsletters, how-to guides, tutorials, ebooks, blogs, video, white papers, case studies, questions & answers, graphics, brand image, photos, social media, etc.

You can, of course, hire a professional writer… or you can research, learn, and enjoy the experience yourself. I choose the second option, as I’m sure you do also or you would not still be reading this. And I Thank You for still reading this article!

Following are some ways that will assist you in your own copy writing.

** You only have 2-3 seconds to obtain your readers’ attention with the first sentence, which should reinforce the headline/title. Then you must smoothly transition into the lead content (your first paragraph or two). The lead content is equally essential in holding your audience through complete reading of your full presentation. Examples of lead content strategies could include: a compelling story, unknown information, breaking news, unique facts, giving a controversial view, or unique content found no where else.

**Content Idea Generators: These generators allow you to input words or phrases and then they randomly generate topics that may be useful to you: Quandry Content Idea Generator, Link Bait Generator, Content Ideator, Portent Idea Generator, Title Idea Creator, Hubspot Blog Idea Creator, and Blog Post Idea Creator.

** If your online business goals include writing articles, blogging, newsletter/ezine publishing, ebooks, etc., then you must “stay” in an ongoing mind-set of research. When you read relevant data that matches your genre of research, bookmark it, print it out, or store it in a file… but when you later study your saved research Do NOT COPY the authors. Read, study, and then use what you have learned to write in your own words. Let the other authors be your mentors, but do not copy them. You will be rewarded with insight and self-confidence by writing your own work.

** The concluding sentence is as important as the beginning. The same parameters used for the first sentence/paragraph should also be used for your closing statements. Use consistency for both your beginning and ending content.

** After finishing your copy writing, then it is time to tweak your headline and content. Edit in order to improve and refine your work. Keep what is pertinent to your subject and weed out what is not.

Convincing and keeping your audience is the fulfillment of producing sales and your success!

Back To Top