Short Blog Posts: How Short Is Too Long?

Short Blog Posts“The important thing is not to stop questioning.” Albert Einstein.

To draw from Einstein’s concept, I would like to interject that questioning leads to answers, answers lead to progress, and progress to success! Everyone wants to be a successful blogger, so let’s look at the subject of:

Short Blog Posts vs. Long Blog Posts

Have you asked these questions: “How can I write a short and concise blog post?” “Are shorter posts better?” Good questions!

It is a continual debate by bloggers as to “how long” blog posts should be. Some bloggers prefer between 300-500 words; others recommend writing as much as gets the information delivered, even if it is very long.

Tips to Write Short Blog Posts

If you feel that short blog posts are best for your audience, following are some tips and guidelines to assist you in writing shorter blogs:

  • Choose only one topic.
  • Within the one topic, choose only one point.
  • Create a short outline including the obvious ingredients: headline, opening paragraph, main content, and conclusion.
  • Infographics can take the place of 1,000 words or even a whole blog. (But it is detrimental to SEO if you ‘only’ use a graphic).
  • Bulleted lists can shorten a blog post because each point is a summary of a larger subject.
  • Use subheadings for quick references.
  • Proofread and edit until it can not be tweaked further. But be sure not to omit valuable and pertinent content.

Which Are Search-Engine Friendly: Long or Short Posts?

One important consideration to be observed is that shorter posts have a tough time ranking in the search engines and are not SEO friendly. (If I weren’t writing about “shorter posts” I would expand on the importance of rich keywords/key phrases, inbound marketing, content marketing, and so much more!)

Is a Long or Short Blog Post Better for You?

What do you want and need? If you are seeking feedback and replies, then shorter blogs can yield better responses. However, experiment with both long and short to see which brings the desired results from your audience. If quality SEO is your goal, then longer and content-rich blog posts should be written.

When first writing or later tweaking an already-written post, omitting essential content can be detrimental to the reader and sometimes lead to an uninformative, boring, and unimaginative article/post. Make sure your text is thorough and avoid tweaking too much, thus losing valuable content and readers.

Subheadings for Reader’s Choice

Personally, I feel there is wasted time in the effort of keeping a blog ‘short’ when you have noteworthy and relevant information. If readers don’t have time to read the full article/post, subheadings can give the reader scanning power to choose what to read. Thus, a blog post can be any length.

Are You Glad You Asked?

Questioning leads to answers, answers lead to progress, and progress to success! It is my hope that you have found some answers within this post that will lead to more success for your online business.

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