What You Should Know About Power Words

Power WordsWhy You Should Use Power Words

Power Words, in online marketing, are an extremely essential step in whether your readers ‘stay’ with you or ‘leave’ your website, blog, or email. Strategically crafting the titles and content can ‘keep’ your readers glued to your message.

Creating titles with Power Words can considerably increase your conversion rates. Just like proper communication increases understanding and responses, using the proper words in online and content marketing will produce sales and income for your future.

Your Most Important Online Asset

The first most powerful word in online marketing and customer relations is “You” because no matter what you write, the reader is the only one that counts. It Is All About “You” – Not Me!

The highest subject in your message is the reader. That potential customer is your most important online asset! Focus on her or him, not on yourself. Write to the reader, not to yourself. Use the word ‘you’ instead of I/me because the message is for the reader. This definitely will show that your interest is in her or his success.

Customer happiness and your caring about your readers should be at the top of your priority list.  Engaging and helping your readers to achieve their success is truly rewarding within itself. That genuine caring also totally applies to your non-paying visitors as well as paying ones, because your free readers will become paying customers. Thus you have the added reward of achieving your goal of income.

Specificity Yields Effectiveness

The second Power word to use for great effectiveness is “Because.” When a writer is specific, the reader feels that the message is more effective and credible. To accomplish this, let your audience know “why” and “because.” Give a reason why, because this will engage your readers and lead them to Take Action!

How Much?

The third word that will escalate responses is “Free.” Everyone loves when something is Free! Let your audience know that your newsletter is free – that you give away ebooks – free advertising – free traffic – free accounts…

More Power Words/Phrases for Your Success

  • To repeat the first three Dynamic Power Words, always keep these in your mind:
    You
    Because
    Free
  • Plus the following:
    100% Money-back guarantee
    Act Now
    Amazing
    Attract
    Bargain
    Discover
    Discover/Discovery
    Easy
    Effective
    Everything included
    Everything that you need
    Exclusive
    Guarantee
    Health
    How to
    Huge
    Improve
    Instant/Instantly
    Love
    Money/Income
    Never
    New
    No obligation
    Now
    Powerful
    Proven
    Results
    Safety (or Safe)
    Safety/Safe
    Save
    Secret
    Urgent
    Wealth

Why should you use Power Words in Online and Content Marketing? Because you want to ‘keep’ your readers glued to your message and turn them into paying customers.


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