White Papers Are Not for Advertising, Yet They Are Huge Lead Generators

White PapersWhite papers are the dissertations of businesses. Originally whitepapers were legislative documents that dealt with political solutions. The most succinct definition is a quote from Lindsay Kolowich, on hubspot.com: “A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.”

The Purpose of White Papers

Have you seen white papers where the writer is promoting products or a website in the same process as ad copy? This is not considered the proper function of white papers. The purpose of white papers is not the same as landing pages or promotional advertising.

Unlike ebooks, blog posts or articles, a white paper uses a professional business style of writing to generate credibility. Whether you have a business-to-consumer or a business-to-business brand, properly written white papers can escalate your professional reputation and reader approval, thus gathering your much-wanted leads and opt-in subscribers.

Engage Your Readers with White Papers

Like professional documents, it is important to inform your audience regarding the facts and details of your subject. Through utilizing this method you will lead them into wanting to know more about your business or product, thus turning your visitors into customers, members, and loyal readers.

Show Solutions with White Papers

When composing a whitepaper, elaborate on a problem that you witnessed as having been experienced by your audience. Give facts and details regarding the obstacle. Exemplify how you identify with the readers. Provide insight and engage your potential customer with images, research, charts, and diagrams. Also use case studies and give examples like an inspiring story. After identifying with your readers, then give the solution for the problem in question.

Although whitepapers are not used like advertising and are not focused on sales, the outcome can yield heightened results that exceed most advertising. Statistics prove it!

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